Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit



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$3,399.00 /pc

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What's included:

  • ILCE-7M4/B Camera Body
  • SEL2870 Lens
  • Rechargeable Battery NP-FZ100
  • USB Charger
  • Shoulder Strap
  • Lens Cap
  • Multi Interface Shoe Cap
  • Eyepiece Cup
  • USB-A to USB-C Cable (USB 3.2)

Compact and powerful

  • Full-frame compact mirrorless interchangeable lens camera is ideal for both professional photographers and next-gen image creators
  • Compatible with lenses that fit the Sony E-Mount system (lenses sold separately)

True-to-life imagery

  • 33MP back-illuminated Exmor R CMOS sensor ensures professional-grade image quality
  • Enhanced BIONZ X image processing with front-end LSI and DRAM accurately reproduces textures, tone, and details
  • Captures 10-bit 4K video with full pixel readout and no pixel binning in Super 35 mode
  • Shoot with impressively low levels of noise throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies)
  • 15+-stop dynamic range captures a wide range of contrast between light and dark
  • Continuous burst shooting at up to 10fps at 33MP with AF/AE tracking ensures you never miss an important moment

Stunning captures with real-time AF tracking

  • 5-axis, in-body image stabilization with 5.5 step shutter speed advantage offer incredibly crisp, smooth images
  • Active Mode delivers highly effective in-camera optical image stabilization during hand-held movie shoots
  • Fast Hybrid AF system with 759-point phase-detection AF and 425 contrast AF points deliver fast and reliable autofocus capabilities for both stills and movies
  • Real-time tracking and real-time Eye-AF for humans, animals, and birds help you to focus in on any subject for both still shots and movies
  • Multi-selector direct AF point selection and AF-ON button give you control over your autofocus experience

Advanced movie features

  • Focus Map feature lets you easily visualize depth of field and which areas are in and out of focus when you're in movie mode
  • Focus breathing compensation automatically maintains a consistent angle of view for more movie-like focus transitions
  • AF Assist function lets you seamlessly switch to and from autofocus and manual focus during movie shoots

Display and editing features

  • 3-inch vari-angle 1.03-mega-dot side-opening LCD screen with touch control gives you plenty of flexibility for previews, selfies, and more
  • 3.68 mega-dot high-definition Quad-VGA OLED viewfinder enhances your view with a 37.3-degree field of view and a 23mm high eyepoint
  • S-log 2 / 3 workflow and instant HDR with Hybrid Log-Gamma (HLG) allow for seamless editing
  • All-Intra (XAVC S-I) recording helps capture complex motion more accurately and allows more efficient editing workflows
  • Cine colour gamut settings make it easy to match your footage with footage from other select Cinema Line cameras (sold separately)

Storage and data transfer

  • High-speed 2.4 and 5GHz Wi-Fi / FTP transfer and wireless PC remote give you plenty of options for sharing or transferring files wirelessly
  • In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a/b/g/n/ac standards are supported), for fast data transfer
  • Super speed USB Type-C (USB 3.2 Gen 2) compatible and Micro USB ports enable simple connections to your computer or other device
  • Dual UHS-II SD media card slots allow you to add plenty of storage capacity (media cards sold separately)

Rugged and reliable

  • Lightweight, high-rigidity magnesium alloy body with dust and moisture resistance stands up to a wide range of conditions during outdoor shoots
  • Thermal mounting design provides heat to image sensor to move freely during image stabilization while heat is efficiently dissipated
  • Z-series rechargeable battery gives you long-lasting battery life while you're out on a shoot
  • Multi Interface Shoe with digital audio provides reliable, high-quality sound

Incredible lens performance

  • The included FE 28-70mm f/3.5-5.6 OSS zoom lens is designed for use with full-frame sensors, offering exceptional optical performance with the a7 IV
  • Aspherical lens elements minimise distortion while ED glass elements provide superior contrast, resolution, and colour fidelity
  • The 28-70mm focal range offers many commonly used focal lengths all in one lens
  • The built-in Optical SteadyShot image stabilization helps reduce motion blur when shooting handheld
  • Lens features a 7-blade circular aperture for more natural, rounded defocusing or ‘bokeh’

See Details and Specs for more information

Camera Model
Sony Alpha 7 IV
Camera Kit
Camera Body with Lens
Lens Mount
Sony E-Mount

Image Sensor

NFC Enabled
No
Sensor Type
Exmor R CMOS Image Sensor
Image Sensor Format
Full Frame
Sensor Crop Factor
Not applicable
Effective Megapixels
33.0 MP
Bluetooth
Included
Total Pixels
34.1 MP
Colour Filter System
R, G, B primary color
Colour Space
sRGB standard (with sYCC gamut), Adobe RGB standard and Rec. ITU-R BT.2100 standard (BT.2020 gamut). When [HLG Still Image] setting is set to [On].
Low Pass Filter
No
Dust Reduction
Yes (Charge protection coating on optical filter and image sensor shift mechanism)
Processor
BIONZ XR Imaging Processing Engine

Viewfinder

Viewfinder Type
electronic viewfinder (Quad-VGA OLED) 3,686,400 dots
Percentage Coverage
100
Effective Magnification
Approx. 0.78x (with 50 mm lens at infinity, -1m-1)

Diopter Adjustment

Depth of Field Preview
Yes

LCD Features

LCD Size
3 in
LCD Resolution
1,036,800 dots
Swivel LCD
Yes
Live Preview
Yes

Auto Focus

AF Type
Fast Hybrid AF (phase-detection AF / contrast-detection AF)
Focusing Modes 1
AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus), Manual Focus
Focusing Modes 2
Focus Area: Wide / Zone / Center Fix / Spot / Expand Spot / Tracking
AF Points
35 mm full frame: 759 points (phase-detection AF), APS-C mode with FF lens: 713 points (phase-detection AF), with APS-C lens: 575 points (phase-detection AF) / 425 points (contrast-detection AF)
AF Point Selection
Yes
AF Assist Beam
Yes

Exposure

ISO
Still images: ISO 100-51200 (ISO numbers from ISO 50 to ISO 204800 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent (ISO numbers up to ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit)
White Balance Settings 1
Modes: Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent / Flash / Underwater / Color Temperature (2500 to 9900 K) & color filter / Custom
White Balance Settings 2
Shutter AWB Lock: Yes (Shut. Halfway Down / Cont. Shooting / Off)
Auto White Balance
Yes
White Balance Bracketing
Yes
Exposure Compensation
Exposure compensation: +/- 5.0 EV (1/3 EV, 1/2 EV steps selectable)

Shutter

Shutter Type
Mechanical shutter / Electronic shutter; Electronically-controlled, vertical-traverse, focal-plane type
Shutter Speeds
Still images: 1/8000 to 30 s, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Shutter Lag
No
Self-Timer
10 s delay / 5 s delay / 2 s delay / Continuous self-time / Bracketing self-timer

Drive

Drive Modes
Single Shooting; Continuous shooting (Hi+/Hi/Mid/Lo selectable); Self-timer
Drive Modes 2
Bracket: Single; Bracket: Cont.; White Balance bracket; DRO bracket
Max Burst Jpeg
10 fps
Max Burst Raw
10 fps
Max Burst Raw+JPEG
10 fps
Max Burst Other Format
Not applicable

Flash

Built-in Flash Type
No
Recycling Time
Not applicable
Flash Metering System
Not applicable
Flash Sync
Yes , with Optional Multi Interface Shoe Complatible External Flash
Flash Guide Number
Not applicable

Video

Video Output Format
Recording Format: XAVC S; XAVC HS. PAL/NTSC Selector.
Video Modes
4K UHD; 1080p
Movie File Formats
XAVC HS 4K; XAVC S 4K; XAVC S HD; XAVC S-I 4K; XAVC S-I HD
Movie Video Compression
XAVC S: MPEG-4 AVC/H.264; XAVC HS: MPEG-H HEVC/H.265
Movie Audio Compression
LPCM 2 ch(48 kHz 16 bit), LPCM 2 ch(48 kHz 24 bit) (*2) , LPCM 4 ch(48 kHz 24 bit) (*2) , MPEG-4 AAC-LC 2 ch (*3) (*2 When using accessories that support 4ch output / 24 bits with the Multi Interface Shoe)(*3 Proxy movies)
Max Video Resolution
3840 x 2160 (4K UHD)

Playback

Image Playback Modes 1
Single (with or without shooting information Y RGB histogram & highlight / shadow warning); Index view; Enlarged display mode (L: 19.5x, M: 12.8x, S: 9.7x); Auto Review; Image orientation; Folder selection (Date / Still / Movie); Protect; Rating; Display as Group; Shot Mark (Movie); Divider Frame; Crop
Movie Playback Modes
Single (with or without shooting information Y RGB histogram & highlight / shadow warning); Index view; Enlarged display mode (L: 19.5x, M: 12.8x, S: 9.7x); Auto Review; Image orientation; Folder selection (Date / Still / Movie); Protect; Rating; Display as Group; Shot Mark (Movie); Divider Frame; Crop

Storage & Interface

Card Slot
Two (2)
Storage Media
SLOT 1: Multi slot for SD (UHS-I/II compliant) memory card / CFexpress Type A card, SLOT 2: Slot for SD (UHS-I/II compliant) memory card
Data Interface
Multi / Micro USB Terminal  that supports Micro USB compatible device. USB Type-C® Terminal (SuperSpeed USB 10 Gbps (USB 3.2) compatible)
Video Interface
HDMI connector (Type-A)
Wi-Fi
Yes
NFC
No
Bluetooth
Yes
Jpeg
Yes
Raw
Yes
Raw+Jpeg
Yes
Other Formats
RAW (Compressed / Lossless Compressed / Uncompressed); JPEG (Extra fine / Fine / Standard / Light); HEIF (4:2:0 / 4:2:2) (Extra fine / Fine / Standard / Light)
Guided Shooting Mode
No
Languages Supported
English, French, Chinese, Japanese, Spanish
Compatible Operating Systems
Not applicable
Supplied Software
Not applicable

Included Lens

Lens Frame Colour
Black
Lens Range
FE 28-70mm F3.5-5.6
Stabilized
Built-in Optical SteadyShot image stabilization
Model Number
SEL2870
Filter Size
55mm
35mm Equivalent
42-105mm
Lens Weight
295 g

Body Features

Stabilized Body
In-body 5-axis image stabilization
Body Colour
Black
Intelligent Shoe
Multi Interface Shoe (MIS) with Digital Audio Interface
Weather Sealed
Yes

Power

Battery Type
Sony NP-FZ100 InfoLITHIUM Rechargeable Battery Pack
Included Battery Model
Sony NP-FZ100 InfoLITHIUM Rechargeable Battery Pack (1)
Additional Compatible Batteries (not inc)
Not Applicable
Back-up Battery
No
Power Saving Modes
Yes

Physical Features

Width
13.13 cm
Height
9.64 cm
Depth
16.82 cm
Weight
0.868 g

Warranty

Manufacturer's Warranty - Parts
1 year
Manufacturer's Warranty - Labour
1 year
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