Moisture Recovery saturates extra thirsty, thick/coarse hair with intensive moisture and seals it in—so strands stay replenished and healthy-looking all day. 24-hour moisture replenishment* Double the softness** 3X less prone to breakage*** Gently cleanses hair without stripping vital moisture Helps replenish lost moisture Hair looks instantly replenished, shiny, and healthy *When using Moisture Recovery Shampoo and Treatment Balm **When using Moisture Recovery Shampoo and Conditioner vs. a non-conditioning shampoo ***When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo