JOICO COLOR BALANCE BLUE SHAMPOO (10.1 FL. OZ. / 300 ML) - NEW

COLOR BALANCE

BLUE SHAMPOO

We decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?

Perfect choice for: Naturally dark-brunette hair with salon highlights.

Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.

The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.